{"address":{"q":"crimson hexagon","record":"crimson-hexagon-20261018","register":"datasets/negative-of-the-negative/v2/register.json"},"measures":{},"observation":{"auth":"signed out, incognito","date":"2026-10-18","entity":"crimson-hexagon","ev":"paste","q":"crimson hexagon","surface":"Google AI Overview","transcript":"Crimson Hexagon\n was a prominent AI-powered social media analytics and consumer insights company founded in 2007 by Gary King. Headquartered in Boston, Massachusetts, the company provided enterprise-level data software to help global brands track brand perception, analyze audience demographics, and monitor market trends. [[1](https://www.google.com/goto?url=CAESZgHrOzAVA8L_MjtcuKP5DFcBCQgV-jVSuUoRotPKlsUK_2KiykJVQrMlKImjCBF6f6Ghqw6yQnih4GZB962LGfWBD7jGG_bq2AsD2k8VOpf32oH3aLyn2xzt6tLKzc3Cp3cpT2wIPg), [2](https://www.google.com/goto?url=CAESeAHrOzAVkFKShL8k4i5H6AMDlDkBjCLRxVHEOg0R6WROBGhAlkpSAnJ2h0FIxZ3jh59trOeN1-Y3UbHzKFSWlbMeTkO8fdrAB-SkSx2xBOgpIVM63_zonXAOQTHWFKhoZ2omeZ2UUBMV_yFOv4XbJbGrdqoxyzxY_Q)]\nMerger with Brandwatch\nIn October 2018, Crimson Hexagon officially merged with its primary competitor, Brandwatch. The combined entity transitioned forward under the [Brandwatch name](https://www.google.com/goto?url=CAESZQHrOzAVbb6YXqjdE38ERjTQtWRbPSdVNqajOgOquVGtytyveBe2dlfXfsbDXCIQxxHAyJapgQ3MS4_trbNi-AG3izNkxlwbxMV90PPZvQlw3Mk2YgCERDDfzwO7syx8aLarSnuQ), unifying their data libraries, machine learning capabilities, and historical archives into a singular consumer intelligence platform. [[1](https://www.google.com/goto?url=CAESZQHrOzAVbb6YXqjdE38ERjTQtWRbPSdVNqajOgOquVGtytyveBe2dlfXfsbDXCIQxxHAyJapgQ3MS4_trbNi-AG3izNkxlwbxMV90PPZvQlw3Mk2YgCERDDfzwO7syx8aLarSnuQ), [2](https://www.google.com/goto?url=CAESkQEB6zswFewsTceFFhzSYI93oo_-KhLgxAHgDa6ZXZPkNlC-dCqhQ7ZP7DvJ_hogtb6EgXAyKp4s2vvmYvL3JesmtryXfrjWZxaPKKtAFNW2VYXzcFZzgpEzKx8L19_Z50uaftKAfxkaUusH_9xyqeYnye7kcAH0yHtVf-BQUNaGrOB406SrcfSkLeOpnZrhswqM), [3](https://www.google.com/goto?url=CAESnQEB6zswFav7LRnOe7MqsBhAzpeXYxB6vQhaxwxWHd6myRsl6bENGyxypOk_XbnSC4UPiB1iV6a1N4TjfAQHULt1iMa36DqxnRLJOxHCJiFZqy-lxuju_t-xOxpwU80d8qfBt9uoMyVVDv-5xw01irzMvjzbP8U-JQ9S9wrRTC1NHNj176DSQe0LF-x2PxuHojZZi9l-8fwc4hoKdiAH)]\nCore Technology & Capabilities\nPrior to and throughout its integration into Brandwatch, Crimson Hexagon was widely recognized for several core strengths:\n * Massive Data Library: The platform hosted an in-house index of over 1 trillion public social media posts, including full historical access to Twitter (X) data dating back to 2010, alongside blog posts, forums, news sites, Tumblr, and Instagram content. [[1](https://www.google.com/goto?url=CAESYQHrOzAVLePUHFwS_XZ_Z5fZmKUl9l2EEiHTDgCuckEu8u_fQFHZdNU2l-7jnCY4lRaK5VY9w3TtxvA1CauF1s8MjeCtnL1pFwRWy0NTyCvGdAWFyW5gnEpf54wSHTMJUDo), [2](https://www.google.com/goto?url=CAEScgHrOzAV_Bf80qZSDWwtvzFbCCm4rGZY_pDpGxZKL0y2I93ZK7z9WgdanXcDXxemO7DsjSCob-zLI41c3vE-XBsjlrKK8XVzoAGRMX9pahOFYyG2ffeJG4vm0lazOM3mZw1v9BlJ5mJgNvn1u9s6WwIORA)]\n * Patented AI Analysis: Utilizing advanced deep learning and natural language processing, the platform allowed companies to analyze broad audience sentiment, track the emotional tone of text, group consumers by affinity, and extract insights from unstructured text and image data. [[1](https://www.google.com/goto?url=CAEScgHrOzAV_Bf80qZSDWwtvzFbCCm4rGZY_pDpGxZKL0y2I93ZK7z9WgdanXcDXxemO7DsjSCob-zLI41c3vE-XBsjlrKK8XVzoAGRMX9pahOFYyG2ffeJG4vm0lazOM3mZw1v9BlJ5mJgNvn1u9s6WwIORA), [2](https://www.google.com/goto?url=CAESZgHrOzAVA8L_MjtcuKP5DFcBCQgV-jVSuUoRotPKlsUK_2KiykJVQrMlKImjCBF6f6Ghqw6yQnih4GZB962LGfWBD7jGG_bq2AsD2k8VOpf32oH3aLyn2xzt6tLKzc3Cp3cpT2wIPg)]\n * Enterprise Client Roster: The platform served hundreds of top global organizations and agencies, including Paramount Pictures, Adidas, Twitter, General Mills, and Anheuser-Busch InBev. [[1](https://www.google.com/goto?url=CAESbgHrOzAV_1e1OnsID5NKKQs7jA6XBkSnb7SpCfwQJ2hjAC7TXd7KrCSAoEtvHFbD-Mw5u_xWugkWt-jiyqAH2Xq_Iy_5IeHEL6zAt8qxEb4WmoSkY80BjVENxVfKLyl_MBAy8MSqeW-PtsHdviBY), [2](https://www.google.com/goto?url=CAESZgHrOzAVA8L_MjtcuKP5DFcBCQgV-jVSuUoRotPKlsUK_2KiykJVQrMlKImjCBF6f6Ghqw6yQnih4GZB962LGfWBD7jGG_bq2AsD2k8VOpf32oH3aLyn2xzt6tLKzc3Cp3cpT2wIPg)]\nToday, Crimson Hexagon's legacy technologies and historical database live on as a core component of the broader Brandwatch Consumer Intelligence suite.\nAre you looking into Crimson Hexagon for historical research, to find social listening platform alternatives, or were you looking for a physical product like crimson hexagon-shaped tile?\nBrandwatch\nCrimson Hexagon and Brandwatch | Brandwatch\nAI-powered deep learning for rapid insights, real-time coverage adding 500 million daily conversations, historical access to 1.6 trillion conversations since 20...\nCarahsoft\nCrimson Hexagon - Carahsoft\nCrimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 1 tri...\nDomo\nCrimson Hexagon + Domo: Official Partner Overview\nClients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft, and Twitter, and leading agencies\nLinkedIn\nCrimson Hexagon\nCrimson Hexagon helps global brands better understand their consumers. Hexagon's AI-powered consumer insights platform. Founded 2007 Specialties Social Media An...\nGartner\nCrimson Hexagon Platform Reviews & Ratings 2026\nCrimson Hexagon is a company that mainly concentrates on helping brands worldwide gain a deeper comprehension of their consumers.\nPR Newswire\nBrandwatch & Crimson Hexagon Merge\nBrandwatch and Crimson Hexagon, This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Bran...\nTechCrunch\nSocial intelligence platforms Brandwatch and Crimson Hexagon to ...\nThe merged entity will simply be called Brandwatch. The idea is to create new, artificial intelligence-driven products to help brands understand consumer behavi...\nData For Climate Action\nCrimson Hexagon - Data For Climate Action\nThese include all public Tweets since 2010, millions of Facebook and instagram posts, every Tumblr post since 2014, blogs, forums, news sites and more.","transcript_raw":"Crimson Hexagon\n was a prominent AI-powered social media analytics and consumer insights company founded in 2007 by Gary King. Headquartered in Boston, Massachusetts, the company provided enterprise-level data software to help global brands track brand perception, analyze audience demographics, and monitor market trends. [[1](https://www.google.com/goto?url=CAESZgHrOzAVA8L_MjtcuKP5DFcBCQgV-jVSuUoRotPKlsUK_2KiykJVQrMlKImjCBF6f6Ghqw6yQnih4GZB962LGfWBD7jGG_bq2AsD2k8VOpf32oH3aLyn2xzt6tLKzc3Cp3cpT2wIPg), [2](https://www.google.com/goto?url=CAESeAHrOzAVkFKShL8k4i5H6AMDlDkBjCLRxVHEOg0R6WROBGhAlkpSAnJ2h0FIxZ3jh59trOeN1-Y3UbHzKFSWlbMeTkO8fdrAB-SkSx2xBOgpIVM63_zonXAOQTHWFKhoZ2omeZ2UUBMV_yFOv4XbJbGrdqoxyzxY_Q)]\nMerger with Brandwatch\nIn October 2018, Crimson Hexagon officially merged with its primary competitor, Brandwatch. The combined entity transitioned forward under the [Brandwatch name](https://www.google.com/goto?url=CAESZQHrOzAVbb6YXqjdE38ERjTQtWRbPSdVNqajOgOquVGtytyveBe2dlfXfsbDXCIQxxHAyJapgQ3MS4_trbNi-AG3izNkxlwbxMV90PPZvQlw3Mk2YgCERDDfzwO7syx8aLarSnuQ), unifying their data libraries, machine learning capabilities, and historical archives into a singular consumer intelligence platform. [[1](https://www.google.com/goto?url=CAESZQHrOzAVbb6YXqjdE38ERjTQtWRbPSdVNqajOgOquVGtytyveBe2dlfXfsbDXCIQxxHAyJapgQ3MS4_trbNi-AG3izNkxlwbxMV90PPZvQlw3Mk2YgCERDDfzwO7syx8aLarSnuQ), [2](https://www.google.com/goto?url=CAESkQEB6zswFewsTceFFhzSYI93oo_-KhLgxAHgDa6ZXZPkNlC-dCqhQ7ZP7DvJ_hogtb6EgXAyKp4s2vvmYvL3JesmtryXfrjWZxaPKKtAFNW2VYXzcFZzgpEzKx8L19_Z50uaftKAfxkaUusH_9xyqeYnye7kcAH0yHtVf-BQUNaGrOB406SrcfSkLeOpnZrhswqM), [3](https://www.google.com/goto?url=CAESnQEB6zswFav7LRnOe7MqsBhAzpeXYxB6vQhaxwxWHd6myRsl6bENGyxypOk_XbnSC4UPiB1iV6a1N4TjfAQHULt1iMa36DqxnRLJOxHCJiFZqy-lxuju_t-xOxpwU80d8qfBt9uoMyVVDv-5xw01irzMvjzbP8U-JQ9S9wrRTC1NHNj176DSQe0LF-x2PxuHojZZi9l-8fwc4hoKdiAH)]\nCore Technology & Capabilities\nPrior to and throughout its integration into Brandwatch, Crimson Hexagon was widely recognized for several core strengths:\n   * Massive Data Library: The platform hosted an in-house index of over 1 trillion public social media posts, including full historical access to Twitter (X) data dating back to 2010, alongside blog posts, forums, news sites, Tumblr, and Instagram content. [[1](https://www.google.com/goto?url=CAESYQHrOzAVLePUHFwS_XZ_Z5fZmKUl9l2EEiHTDgCuckEu8u_fQFHZdNU2l-7jnCY4lRaK5VY9w3TtxvA1CauF1s8MjeCtnL1pFwRWy0NTyCvGdAWFyW5gnEpf54wSHTMJUDo), [2](https://www.google.com/goto?url=CAEScgHrOzAV_Bf80qZSDWwtvzFbCCm4rGZY_pDpGxZKL0y2I93ZK7z9WgdanXcDXxemO7DsjSCob-zLI41c3vE-XBsjlrKK8XVzoAGRMX9pahOFYyG2ffeJG4vm0lazOM3mZw1v9BlJ5mJgNvn1u9s6WwIORA)]\n   * Patented AI Analysis: Utilizing advanced deep learning and natural language processing, the platform allowed companies to analyze broad audience sentiment, track the emotional tone of text, group consumers by affinity, and extract insights from unstructured text and image data. [[1](https://www.google.com/goto?url=CAEScgHrOzAV_Bf80qZSDWwtvzFbCCm4rGZY_pDpGxZKL0y2I93ZK7z9WgdanXcDXxemO7DsjSCob-zLI41c3vE-XBsjlrKK8XVzoAGRMX9pahOFYyG2ffeJG4vm0lazOM3mZw1v9BlJ5mJgNvn1u9s6WwIORA), [2](https://www.google.com/goto?url=CAESZgHrOzAVA8L_MjtcuKP5DFcBCQgV-jVSuUoRotPKlsUK_2KiykJVQrMlKImjCBF6f6Ghqw6yQnih4GZB962LGfWBD7jGG_bq2AsD2k8VOpf32oH3aLyn2xzt6tLKzc3Cp3cpT2wIPg)]\n   * Enterprise Client Roster: The platform served hundreds of top global organizations and agencies, including Paramount Pictures, Adidas, Twitter, General Mills, and Anheuser-Busch InBev. [[1](https://www.google.com/goto?url=CAESbgHrOzAV_1e1OnsID5NKKQs7jA6XBkSnb7SpCfwQJ2hjAC7TXd7KrCSAoEtvHFbD-Mw5u_xWugkWt-jiyqAH2Xq_Iy_5IeHEL6zAt8qxEb4WmoSkY80BjVENxVfKLyl_MBAy8MSqeW-PtsHdviBY), [2](https://www.google.com/goto?url=CAESZgHrOzAVA8L_MjtcuKP5DFcBCQgV-jVSuUoRotPKlsUK_2KiykJVQrMlKImjCBF6f6Ghqw6yQnih4GZB962LGfWBD7jGG_bq2AsD2k8VOpf32oH3aLyn2xzt6tLKzc3Cp3cpT2wIPg)]\nToday, Crimson Hexagon's legacy technologies and historical database live on as a core component of the broader Brandwatch Consumer Intelligence suite.\nAre you looking into Crimson Hexagon for historical research, to find social listening platform alternatives, or were you looking for a physical product like crimson hexagon-shaped tile?\nBrandwatch\nCrimson Hexagon and Brandwatch | Brandwatch\nAI-powered deep learning for rapid insights, real-time coverage adding 500 million daily conversations, historical access to 1.6 trillion conversations since 20...\nCarahsoft\nCrimson Hexagon - Carahsoft\nCrimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 1 tri...\nDomo\nCrimson Hexagon + Domo: Official Partner Overview\nClients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft, and Twitter, and leading agencies\nLinkedIn\nCrimson Hexagon\nCrimson Hexagon helps global brands better understand their consumers. Hexagon's AI-powered consumer insights platform. Founded 2007 Specialties Social Media An...\nGartner\nCrimson Hexagon Platform Reviews & Ratings 2026\nCrimson Hexagon is a company that mainly concentrates on helping brands worldwide gain a deeper comprehension of their consumers.\nPR Newswire\nBrandwatch & Crimson Hexagon Merge\nBrandwatch and Crimson Hexagon, This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Bran...\nTechCrunch\nSocial intelligence platforms Brandwatch and Crimson Hexagon to ...\nThe merged entity will simply be called Brandwatch. The idea is to create new, artificial intelligence-driven products to help brands understand consumer behavi...\nData For Climate Action\nCrimson Hexagon - Data For Climate Action\nThese include all public Tweets since 2010, millions of Facebook and instagram posts, every Tumblr post since 2014, blogs, forums, news sites and more.\n","transcript_sha256":"cb9e0ea34ed248666a52ffd2033d7ff653caa06b4c584c2dff0ec075af71a2c3"},"reading":{"archive_basis":"none found: no card, link or name of the archive","archive_present":false},"slug":"crimson-hexagon-20261018"}