[Google AI Overview at the query, signed out and incognito (operator defaults of 2026-10-01 and 2026-10-14), 2026-10-29. The paste is the Overview expanded (the 'AI Mode Conversation' view, with the source cards that follow the answer); the 'You said' line carries the query twice, run together, and is given once here. Inline links are Google redirect URLs, kept as pasted.]

[QUERENT] IPTC Metawatch

[SYSTEM] The [International Press Telecommunications Council (IPTC)](https://www.google.com/goto?url=CAESVAHrOzAVdc4J0YPjAFE7402TQcLoVomag0ntvgXv0MewwsdX49Fl4TY25PMUIsjq-OaJZxXmWxFGoIkRqUKUU3zsxXY1Z4EDPi3FbkRlZYqWC-oMPQ) launched [Metawatch](https://www.google.com/goto?url=CAESUwHrOzAVnEJCKwVoGoJY2lpNu2kPN60DasqJsg8w8NGhgG77LeviAGWTvQxVkit5RdBSrjfYDVU_cu2Wj8GGSOtSxcXd7gfIPnizaYd2HBDMaL6P), a free and open public monitoring tool that tracks how news publishers handle photo metadata. [[1](https://www.google.com/goto?url=CAESaAHrOzAV_u-xlH1bbit2w9cDdEKzs3oRW3t5WWw9dq9iYdyG_bFWhl3uP_PGTHKBRlcug1H6gDyTjYUsD1LbWk124FLnYH9AlA_uZerC5hDqZoeMFW16w7XZJ8Uk6Mahn-Cuz-zo6mb2), [2](https://www.google.com/goto?url=CAESiwEB6zswFTDf7tuIojq6SLCRLrtQHCtaa0fN6msQflnbsWAPt06DZVwv45LSuJnolfFh4p5gFiTIBhtbfRQU-0xwg2llqteEoVozPAA6-PzRHYNItbovz6QpXdgOho1A1JxtPZlwop9oWP3jWcts_vXnPWxOrF4zGOy5RScJiXrZ6pokRPxvm2E3R29L)]
Key Features of Metawatch

* Monthly Checks: Automatically crawls and analyzes news websites every month to see if embedded metadata survives publication. [[1](https://www.google.com/goto?url=CAESpgEB6zswFfgHpcoejsOZHDKvqUMz2dgStI3GenzGcMHH1QvtbbFXfbaZSnGwh-xwCQ1oy_anae2L-AY32YXOlrkz_bVkFwIXmDd7KeOQdOJ-vQH8GCRx938prSApekVdKvZzp4XYKNw0m-gChNfEPr9smIrZRwPx4dHQhJt-fvFU97zDJaG94vzNxUjb0I-8lWeAXRjRN044uHujnGF19S3CsVq7QKPo), [2](https://www.google.com/goto?url=CAESaAHrOzAV_u-xlH1bbit2w9cDdEKzs3oRW3t5WWw9dq9iYdyG_bFWhl3uP_PGTHKBRlcug1H6gDyTjYUsD1LbWk124FLnYH9AlA_uZerC5hDqZoeMFW16w7XZJ8Uk6Mahn-Cuz-zo6mb2)]
* Global Scale: Monitors over 500 news publishers across 122 countries. [[1](https://www.google.com/goto?url=CAESaAHrOzAV_u-xlH1bbit2w9cDdEKzs3oRW3t5WWw9dq9iYdyG_bFWhl3uP_PGTHKBRlcug1H6gDyTjYUsD1LbWk124FLnYH9AlA_uZerC5hDqZoeMFW16w7XZJ8Uk6Mahn-Cuz-zo6mb2)]
* Metadata Tracked: Checks whether crucial embedded details—such as credits, captions, copyright notices, Exif data, and IPTC/XMP photo metadata—are preserved or stripped when images are published online. [[1](https://www.google.com/goto?url=CAESYgHrOzAVEHfrOY5vtTfDAKDTZfTQakX8j0ehCLstnbxKfpyVH9QnlZFcaGKc6lf6tGi474dp1-aiuGqU07ZvjFsO7doy4N9d8d4KCBBqySkyCu3_Osi_E9PVogEKtwWDzpb1), [2](https://www.google.com/goto?url=CAESUwHrOzAVnEJCKwVoGoJY2lpNu2kPN60DasqJsg8w8NGhgG77LeviAGWTvQxVkit5RdBSrjfYDVU_cu2Wj8GGSOtSxcXd7gfIPnizaYd2HBDMaL6P)]
* Per-Field Breakdown: Provides a [Metawatch Field Breakdown](https://www.google.com/goto?url=CAESWgHrOzAVSSRUN9-lrQG4yVxxFGieOyKA_ld1b-JHjfsqNtPPUd5Umz3gkHsPgGQtX-ebOP4IlFLJzPAAIJ4tyBSr_LIMU2wJOkEv5DMBfLwuZUK0E0xx6CTvUA) to evaluate performance on specific metadata attributes. [[1](https://www.google.com/goto?url=CAESWgHrOzAVSSRUN9-lrQG4yVxxFGieOyKA_ld1b-JHjfsqNtPPUd5Umz3gkHsPgGQtX-ebOP4IlFLJzPAAIJ4tyBSr_LIMU2wJOkEv5DMBfLwuZUK0E0xx6CTvUA)]

Would you like to know more about how to check a specific publisher's score or how to properly embed IPTC photo metadata into your own images?
IPTC
Announcing Metawatch: a monthly check on which news publishers keep ... - IPTC
Oct 5, 2026 — The IPTC has launched Metawatch, a free, open monitor that checks every month whether more than 500 news publishers in 122 countries keep the ...
IPTC
Overview — Metawatch - IPTC
Metawatch tracks how often major news publishers preserve embedded photo metadata (Exif, IPTC Photo Metadata (in both original IIM format and newer XMP format),
LinkedIn·Paul Melcher
IPTC Publishes Metawatch, Revealing Image Metadata Issues - LinkedIn
Sep 14, 2026 — International Press Telecommunications Council (IPTC) now publishes Metawatch. It crawls news publishers every month and checks what ...
IPTC
Per-field breakdown - Metawatch - IPTC
Metawatch — tracking image metadata across news publishers worldwide.
IPTC
Watching AI platforms, news publishers and real-world C2PA - IPTC
Sep 8, 2026 — Lastly, Brendan Quinn appeared again to introduce Metawatch, IPTC's new public service that monitors real-world usage of metadata in images ...
IPTC
Photo Metadata Archives - IPTC
Oct 22, 2026 — The IPTC has launched Metawatch, a free, open monitor that checks every month whether more than 500 news publishers in 122 countries keep the credits, captions ...